When you start to look up ways in which to promote your shop, you’ll find a TON of advice on linking everything to social media and networks such as Facebook, Pinterest, Twitter, Instagram, Tumblr, etc. Pinterest in particular seems to have the foot hold in being the most useful in marketing your little space in the Etsy universe and is indeed a wonderful tool. I am relatively partial to Instagram for what I’m doing – mainly because since it deals primarily with Monster High Doll Repaints, the format for Instagram reaches more of the age level that would be interested.
That being said, you simply can not run any sort of business in this world without having a social media presence AND staying up with it. I have to wager that currently I spend a couple of hours a day going through various Facebook groups, promoting, cross promoting and doing what I can to get my Etsy views and favorites up so that when those collectors DO want to purchase, my listings are closer to the top of the SEO (search engine optimization) food chain for view. Even large corporations have to have some sort of social media outlet at the ready and steadily paid attention to in order to remain relevant and connected to their target audiences.
Now, I know I have a rather niche shop at the moment – repainted dolls are, after all, still a relatively new phenomena. besides that, they are art dolls, which have their own unique audience. Thankfully, the audiences that I would be trying to reach (either art doll collectors, Monster High collectors both adult and non, or those that appreciate custom ball-jointed dolls) generally are very active on all forms of social media. The doll themselves are wonderful, but I also have been considering ways to expand – like making clothes and/or jewelry for them as well. Those would also give me a range of price points and might help to steer traffic towards the dolls. 🙂
I have also been considering offering other arts that I dabble in, like decoupage bottles with and without floral arrangements. (thought that may become it’s own separate store).
Then there is always the battle with whether to build a separate website to help promote OR upgrade this here WordPress blog to premium.
The hard part, however, is increasing interaction once you have someone on your page(s). Pretty much every single page mention gives priority to those pages in which there is solid and regular interaction. You can have the best tags and SEO placement imaginable, but without traffic and continued involvement, the links will grow stale in this ever-evolving and super-lightning-paced marketing world that we live in. As someone growing a business, I have to not only put time and effort into what I create, and REGULARLY update those items by adding inventory and cycling them through my promotions, BUT I also have to be involved with my shop, my pages, and those of other shop owners. I’m a big proponent of cross promotion and have been loving the Etsy treasury feature to be allow me to do just that. Then with others social media pages I make the attempt at leaving comments, likes and keeping dialogue moving when and where I can. People tend to forget that it flows both ways and you get what you give!
Regardless what my final decision ends up being, I first want to thank each and every one of you who not only follow this blog, but have also liked any and all of my pages. My success is not only based on what I put into it, but also the support of those around me and with social media, even though I might be a niche market, I’m able to expand that beyond my wildest dreams!